More than Branding

July 28th, 2011

0
While brand awareness is important, it shouldn’t be the focus of an SEO campaign. The value of search engine optimisation is that it draws in the portion of your market that doesn’t already know your brand, with keywords used as signifiers. SEO fills the gaps your branding campaign leaves behind.

It is possible to operate a business online with very little, or even no, brand awareness. For this to happen, you only need a decent amount of traffic and a good set of conversion paths within your website. You can discuss this with us at SEO Consult Australia.

So why bother with branding? If you have traffic and the conversion paths laid down to turn that traffic into sales, you’re likely to do well. Branding is still a valuable part of the online equation. A brand can, if positioned well, draw in customers, achieving sales before they even enter the site. The effort required is shifted.

Tags: , ,
Posted in Uncategorized | No Comments »

Hello world!

July 28th, 2011

0
Welcome to Blogetery.com free blog service. This is your first post. Edit or delete it, then start blogging!

As a free Blogetery user you can write posts, pages, change your theme and do a whole lot more.

However, you should also consider becoming a Blogetery Pro user:

  • Pro users can run your own ads (or remove them entirely)
  • Access to gorgeous premium themes
  • Premium email support
  • Access to brilliant plugins adding extra features to your blog
  • 5GB of upload space (instead of 250MB!) and plenty more besides.

Also, to help get you started we’ve put together a support area with links to some useful videos, our FAQs and The Blogetery Support Forums where you can chat to other bloggers.

Cheers,
The Blogetery Team

Posted in Uncategorized | 1 Comment »